Preview Mode Links will not work in preview mode

Solopreneur Money

Oct 18, 2021

How can you expand your reach so that more people can find your business? The answer is simple: unmute yourself. Rich Oceguera joins me today to share his 5 step process to unmute yourself and expand your reach. You’ll learn how you can become a recognized authority in your industry so that you can serve more clients and make more money. Are you ready to broaden your reach? If so, press play to hear the 5 steps you can take to make yourself seen and heard to your audience and become a thought leader in your industry.

You will want to hear this episode if you are interested in...

  • How Rich got to where he is now [2:02]
  • How he made the change in his mindset [13:45]
  • How our stories change us [23:22]
  • How our habits are formed [27:42]
  • 5 steps to learn to unmute yourself [31:44]
  • How to go through the steps and make your voice heard [39:35]
  • How people relate to stories [43:45]
  • Getting started on camera [49:22]
  • The money questions [53:19]

From shyness to transformational training coach

Rich Oceguera wasn’t always someone that spoke up for himself. As an introverted kid, he suffered from shyness and found himself being the one who was always picked last in any childhood game. That kind of trait doesn’t get left behind in childhood, it impacts one’s life well into adulthood. 

After graduating from college, Rich went into sales and quickly realized that he needed to learn how to network. That’s when his shyness and self-talk came rushing back to him. To become the successful sales leader that he needed to be, he knew that he needed to change his mindset. Working with a sales coach, he learned that if he was willing to grow beyond his fears that he could become anything. 

Fast forward to today and Rich is a best-selling author, an award-winning entrepreneur, and the host of several talk shows. Rich interweaves his 35 years of business development, speaking, teaching, spiritual development, and video production experience to provide transformational training programs and workshops designed for business owners, authors, coaches, and speakers to help them unmute their voices, confidently promote their wisdom and services and magnetize their ideal customers.

Beliefs form actions and actions change results

People struggle with productivity because of their habits. This is because there is no magic pill to improve habits and achieve the desired results. The only way to change your habits is through repetition over time. This action will eventually change your automatic response to a stimulus and form new habits. Are your habits preventing you from reaching your goals?

5 steps to make yourself seen

If you want to be visible to your customers then you need to be seen and heard in the way that consumers are looking. 85% of consumers now watch a video about a product before they make a buying decision. With this 5-step unmute yourself formula you can become visible to your customers and be seen as an authority in your industry.

  1. Unleash yourself - Give yourself permission to put yourself out into the world.
  2. Change your mindset - Fear of rejection is common since everyone has limiting beliefs. Consider your limitations and drawbacks so that you can create a new set of thought habits to help you operate from a place of power.
  3. Unlock your story - Stories create relatability. Dig in deep and think about how you want to create your story. People buy from other humans that they know, like, and trust. Create your story to show your humanity. 
  4. Become visible - Get your message out there. Use videos, podcasting, and social media as ways to increase your visibility.
  5. Expand your message - Use video and audio to create content in many different formats. With one video you can create an audio podcast, a blog post, or a shorter video for email or social media. The more platforms you use the easier it is for your audience to find you.

This is how you can become an unmuted authority in your industry and a thought leader in your field. Become seen and heard so that you can become a recognized authority in your industry so that you can serve more clients and make more money. Listen in to hear how Rich helps others change their mindset so that they can live out their greatest potential.

Resources & People Mentioned

Connect with Rich Oceguera

Connect With Gabe Nelson

Subscribe to Solopreneur Money

Audio Production and Show notes by