Aug 9, 2021
One essential piece to marketing your business is content marketing. But do you even know what that is or how to do it? I know I don’t! That’s why I’ve invited an expert to help me learn what this all means.
Rai Hyde Cornell is the founder of Cornell Content Marketing, a digital marketing agency that harnesses the power of psychology, emotional connection, and relationship building to help businesses build long-term relationships with customers.
Rai is the perfect person to explain how content marketing works and she’s even going to share 5 tips to help you improve your content marketing strategy.
If you have any confusion or struggles with content marketing in your business you won’t want to miss this informative episode with Rai Hyde Cornell.
Rai Hyde Cornell worked her way through college by developing websites and writing content. Those side hustles were able to put her through undergrad and grad school. After finally earning her degrees and getting out into the workforce, she quickly realized that she wasn’t happy doing what she worked so long and hard for.
After burning out as a mental health professional in mental health institutions, Rai realized she needed to switch gears right away. The best way for her to do that was to jump back into the world of writing, but the $25 blog posts that she wrote in college wouldn’t cut it in her life post-graduation. Listen in to learn how she quickly pivoted to attract clientele with deeper pockets.
Content marketing seems so confusing. There’s so much to remember, you could spend countless hours creating social media posts, blog posts, email sequences, and so much more.
But as a solopreneur, you don’t have countless hours to spend on these things. The time you do have should be well spent and have maximum impact on your bottom line. With these 5 tips, you’ll be able to make sure that you are getting the most out of your time.
You’ve got to hear Rai expand upon these 5 tips. She explained SEO in a way that even I could understand!
Now it’s my turn to heed her advice. Here’s my call to action--share this episode with a solopreneur friend. And while you’re there, rate it 5 stars so that others can find this fantastic information easily.
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